Development and pilot testing of a culturally sensitive multimedia program to improve breast cancer screening in Latina women

Objective: Our study goal was to assess the effects of a brief patient video on breast cancer knowledge and attitudes among Latina women at a community health center. Methods: We conducted pre- and post-testing of knowledge and attitudes in women aged 40 years or older with active screening referrals (n=91). We compared pre- and post-test knowledge and attitudes overall and by baseline values. Results: Mean knowledge increased from 5.8/10 to 6.9/10 (p<0.05), with the greatest increases in those with low baseline knowledge (p<001). There were no changes in mean attitudes, which were high at baseline (3.8/5); however, among the 16 women with negative/neutral attitudes, 50% developed positive attitudes after watching the video (p<0.05). Baseline intention to complete screening was high at 98%. Conclusion: Although the overall effects were modest, the greatest improvements were in those with low baseline knowledge scores and negative/neutral baseline attitudes. Future testing should examine the effects in a community-based sample. Practice implications: A brief patient video has promise for influencing patient knowledge and perhaps attitudes while being amenable to integration into clinical flow.