| Original language | English |
|---|---|
| Pages (from-to) | 70-72 |
| Journal | Harvard Business Review |
| Volume | 43 |
| State | Published - Dec 1965 |
Diagnosing the Marketing Takeover
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 70-72 |
| Journal | Harvard Business Review |
| Volume | 43 |
| State | Published - Dec 1965 |