Did you hear? Consumers tune in to multimedia marketing

Dawn Iacobucci*, Bobby J. Calder, Edward Malthouse, Adam Duhachek

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

Original languageEnglish (US)
Pages (from-to)16-20
Number of pages5
JournalMarketing Health Services
Issue number2
StatePublished - Jun 27 2002

ASJC Scopus subject areas

  • Health Policy
  • Marketing

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