Did you hear? Consumers tune in to multimedia marketing

Dawn Iacobucci; Bobby J. Calder; Edward Malthouse; Adam Duhachek

Did you hear? Consumers tune in to multimedia marketing

Dawn Iacobucci^*, Bobby J. Calder, Edward Malthouse, Adam Duhachek

^*Corresponding author for this work

Research output: Contribution to journal › Review article › peer-review

Original language	English (US)
Pages (from-to)	16-20
Number of pages	5
Journal	Marketing Health Services
Volume	22
Issue number	2
State	Published - Jun 27 2002

ASJC Scopus subject areas

Health Policy
Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@article{9fc8c361dc044a6c845551f05c799773,

title = "Did you hear? Consumers tune in to multimedia marketing",

author = "Dawn Iacobucci and Calder, {Bobby J.} and Edward Malthouse and Adam Duhachek",

year = "2002",

month = jun,

day = "27",

language = "English (US)",

volume = "22",

pages = "16--20",

journal = "Marketing Health Services",

issn = "1094-1304",

publisher = "American Marketing Association",

number = "2",

}

TY - JOUR

T1 - Did you hear? Consumers tune in to multimedia marketing

AU - Iacobucci, Dawn

AU - Calder, Bobby J.

AU - Malthouse, Edward

AU - Duhachek, Adam

PY - 2002/6/27

Y1 - 2002/6/27

UR - http://www.scopus.com/inward/record.url?scp=0036076039&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0036076039&partnerID=8YFLogxK

M3 - Review article

C2 - 12066400

AN - SCOPUS:0036076039

SN - 1094-1304

VL - 22

SP - 16

EP - 20

JO - Marketing Health Services

JF - Marketing Health Services

IS - 2

ER -

Did you hear? Consumers tune in to multimedia marketing

ASJC Scopus subject areas

UN SDGs

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Cite this