Digital culture: Why strategy and culture should eat breakfast together

Guido Wokurka; Yvonne Banschbach; Dominic Houlder; Richard Jolly

doi:10.1007/978-3-319-40967-2_5

Digital culture: Why strategy and culture should eat breakfast together

Guido Wokurka^*, Yvonne Banschbach, Dominic Houlder, Richard Jolly

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

13 Scopus citations

Abstract

Digital transformation can create new business models, improve business processes, and change how a company works with real-time information. High expectations are set for the resulting disruptive and ongoing innovations, yet promising business transformations, with expected high business benefits for customers and the organizations, often fail because they collide with the company culture. In this chapter two best-practice examples illustrate how to avoid such failure by driving the changes in culture that can lead companies to digital success (The title of this chapter is inspired by Peter Drucker’s alleged statement ‘Culture eats strategy for breakfast’).

Original language	English (US)
Title of host publication	Shaping the Digital Enterprise
Subtitle of host publication	Trends and Use Cases in Digital Innovation and Transformation
Publisher	Springer International Publishing
Pages	109-120
Number of pages	12
ISBN (Electronic)	9783319409672
ISBN (Print)	9783319409665
DOIs	https://doi.org/10.1007/978-3-319-40967-2_5
State	Published - Jan 1 2016
Externally published	Yes

Keywords

Behaviors
Culture
Culture levers
Digital culture
Hybris
Leadership principles
Organization
Strategy
Transformation
Values
Work principles

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
Business, Management and Accounting(all)
Computer Science(all)

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10.1007/978-3-319-40967-2_5

Cite this

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title = "Digital culture: Why strategy and culture should eat breakfast together",

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AU - Banschbach, Yvonne

AU - Houlder, Dominic

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AB - Digital transformation can create new business models, improve business processes, and change how a company works with real-time information. High expectations are set for the resulting disruptive and ongoing innovations, yet promising business transformations, with expected high business benefits for customers and the organizations, often fail because they collide with the company culture. In this chapter two best-practice examples illustrate how to avoid such failure by driving the changes in culture that can lead companies to digital success (The title of this chapter is inspired by Peter Drucker’s alleged statement ‘Culture eats strategy for breakfast’).

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KW - Values

KW - Work principles

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Digital culture: Why strategy and culture should eat breakfast together

Abstract

Keywords

ASJC Scopus subject areas

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