Digital culture: Why strategy and culture should eat breakfast together

Guido Wokurka*, Yvonne Banschbach, Dominic Houlder, Richard Jolly

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

13 Scopus citations


Digital transformation can create new business models, improve business processes, and change how a company works with real-time information. High expectations are set for the resulting disruptive and ongoing innovations, yet promising business transformations, with expected high business benefits for customers and the organizations, often fail because they collide with the company culture. In this chapter two best-practice examples illustrate how to avoid such failure by driving the changes in culture that can lead companies to digital success (The title of this chapter is inspired by Peter Drucker’s alleged statement ‘Culture eats strategy for breakfast’).

Original languageEnglish (US)
Title of host publicationShaping the Digital Enterprise
Subtitle of host publicationTrends and Use Cases in Digital Innovation and Transformation
PublisherSpringer International Publishing
Number of pages12
ISBN (Electronic)9783319409672
ISBN (Print)9783319409665
StatePublished - Jan 1 2016
Externally publishedYes


  • Behaviors
  • Culture
  • Culture levers
  • Digital culture
  • Hybris
  • Leadership principles
  • Organization
  • Strategy
  • Transformation
  • Values
  • Work principles

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Computer Science(all)


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