TY - JOUR
T1 - Dimensionality of TV-news exposure
T2 - Mapping news viewing behavior with people-meter data
AU - Wonneberger, Anke
AU - Schoenbach, Klaus
AU - Van Meurs, Lex
N1 - Funding Information:
The authors thank the Dutch Audience Research Foundation (SKO) as well as the audience research department of Netherlands Public Broadcasting (NPO) for making the data available.
PY - 2013/3
Y1 - 2013/3
N2 - The goal of this study is to explore different facets of exposure to television news-from the regularity of exposure via viewing durations to deliberate news selection and avoidance behavior. Using Dutch people-meter data on the individual viewer level, nine different exposure measures are compared. Our results suggest that exposure to news entails a three-dimensional construct consisting of the amount of watching the news, modes of program selection, and the share of viewing news. In addition, the ability of different aspects of news exposure to be predicted by relevant viewer characteristics is assessed. The amount of exposure is most strongly and most consistently related to those characteristics. Implications for public opinion research are discussed.
AB - The goal of this study is to explore different facets of exposure to television news-from the regularity of exposure via viewing durations to deliberate news selection and avoidance behavior. Using Dutch people-meter data on the individual viewer level, nine different exposure measures are compared. Our results suggest that exposure to news entails a three-dimensional construct consisting of the amount of watching the news, modes of program selection, and the share of viewing news. In addition, the ability of different aspects of news exposure to be predicted by relevant viewer characteristics is assessed. The amount of exposure is most strongly and most consistently related to those characteristics. Implications for public opinion research are discussed.
UR - http://www.scopus.com/inward/record.url?scp=84874788583&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84874788583&partnerID=8YFLogxK
U2 - 10.1093/ijpor/eds004
DO - 10.1093/ijpor/eds004
M3 - Article
AN - SCOPUS:84874788583
SN - 0954-2892
VL - 25
SP - 87
EP - 107
JO - International Journal of Public Opinion Research
JF - International Journal of Public Opinion Research
IS - 1
ER -