Directing the Dialogue: The Relationship Between YouTube Videos and the Comments They Spur

Stephanie Lynn Edgerly*, Emily K. Vraga, Kajsa E. Dalrymple, Timothy Macafee, Timothy K.F. Fung

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

14 Scopus citations

Abstract

This study performs a content analysis of 207 YouTube videos and 45,759 comments about the Proposition 8 campaign in California. Specifically, we examine how a video's tone and focus are related to comment features. We find consistent support for the flow of information from topics mentioned in the video to topics addressed in commentary, as well as uptake of an uncivil tone from the video to the comments. Implications are discussed for promoting higher quality online information exchanges and the democratic merits of social media.

Original languageEnglish (US)
Pages (from-to)276-292
Number of pages17
JournalJournal of Information Technology and Politics
Volume10
Issue number3
DOIs
StatePublished - Sep 11 2013

Keywords

  • Content analysis
  • Internet
  • YouTube
  • politics
  • social media

ASJC Scopus subject areas

  • Computer Science(all)
  • Sociology and Political Science
  • Public Administration

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