Discovery of Reliable Attitude Change Persistence Resulting From a Transmitter Tuning Set

David S. Boninger; Timothy C. Brock; Thomas D. Cook; Charles L. Gruder; Daniel Romer

doi:10.1111/j.1467-9280.1990.tb00212.x

Discovery of Reliable Attitude Change Persistence Resulting From a Transmitter Tuning Set

David S. Boninger, Timothy C. Brock, Thomas D. Cook, Charles L. Gruder, Daniel Romer

Sociology

Research output: Contribution to journal › Article › peer-review

23 Scopus citations

Abstract

Support was found for the hypothesis that recipients of persuasive messages who are set to transmit the contents to others will exhibit attitude change that persists over time. In four studies, 208 students and 300 nonstudent adults were given either a transmitter set or a control set (a set to receive more information or no set instructions) prior to reading a persuasive message. Transmitters consistently exhibited more attitude change persistence at delays ranging from two to five months, across different populations, and for attitude issues evoking varying degrees of initial agreement. The practical implications for public health and education are discussed.

Original language	English (US)
Pages (from-to)	268-271
Number of pages	4
Journal	Psychological Science
Volume	1
Issue number	4
DOIs	https://doi.org/10.1111/j.1467-9280.1990.tb00212.x
State	Published - Jul 1990

ASJC Scopus subject areas

Psychology(all)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1111/j.1467-9280.1990.tb00212.x

Cite this

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abstract = "Support was found for the hypothesis that recipients of persuasive messages who are set to transmit the contents to others will exhibit attitude change that persists over time. In four studies, 208 students and 300 nonstudent adults were given either a transmitter set or a control set (a set to receive more information or no set instructions) prior to reading a persuasive message. Transmitters consistently exhibited more attitude change persistence at delays ranging from two to five months, across different populations, and for attitude issues evoking varying degrees of initial agreement. The practical implications for public health and education are discussed.",

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AU - Romer, Daniel

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N2 - Support was found for the hypothesis that recipients of persuasive messages who are set to transmit the contents to others will exhibit attitude change that persists over time. In four studies, 208 students and 300 nonstudent adults were given either a transmitter set or a control set (a set to receive more information or no set instructions) prior to reading a persuasive message. Transmitters consistently exhibited more attitude change persistence at delays ranging from two to five months, across different populations, and for attitude issues evoking varying degrees of initial agreement. The practical implications for public health and education are discussed.

AB - Support was found for the hypothesis that recipients of persuasive messages who are set to transmit the contents to others will exhibit attitude change that persists over time. In four studies, 208 students and 300 nonstudent adults were given either a transmitter set or a control set (a set to receive more information or no set instructions) prior to reading a persuasive message. Transmitters consistently exhibited more attitude change persistence at delays ranging from two to five months, across different populations, and for attitude issues evoking varying degrees of initial agreement. The practical implications for public health and education are discussed.

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Discovery of Reliable Attitude Change Persistence Resulting From a Transmitter Tuning Set

Abstract

ASJC Scopus subject areas

UN SDGs

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