Do Attitudes Toward Political Advertising Affect Information Processing of Televised Political Commercials?

William G. Christ, Esther Thorson, Clarke Caywood

Research output: Contribution to journalArticlepeer-review

17 Scopus citations

Fingerprint

Dive into the research topics of 'Do Attitudes Toward Political Advertising Affect Information Processing of Televised Political Commercials?'. Together they form a unique fingerprint.

Social Sciences

Engineering & Materials Science