Does Culture Drive Social Media Strategy?

Martin Paul Block, Don Edward Schultz

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publication The New Knowledge Globalization Era
Subtitle of host publicationFuture Trends Changing Corporate and Marketing Communications
PublisherAthens University of Economics and Business
Number of pages14
StatePublished - 2011

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