Does Culture Drive Social Media Strategy?

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The New Knowledge Globalization Era
Subtitle of host publication	Future Trends Changing Corporate and Marketing Communications
Publisher	Athens University of Economics and Business
Pages	223-236
Number of pages	14
State	Published - 2011

Cite this

@inbook{db97c85d5d964ca69d3f1385660d4913,

title = "Does Culture Drive Social Media Strategy?",

author = "Block, {Martin Paul} and Schultz, {Don Edward}",

note = "https://www.aueb.gr/en",

year = "2011",

language = "English (US)",

pages = "223--236",

booktitle = "The New Knowledge Globalization Era",

publisher = "Athens University of Economics and Business",

}