Doing digital: An assessment of the top 25 U.S. media companies and their digital strategies

Everette E. Dennis; Stephen Warley; James Sheridan

doi:10.1080/16522354.2006.11073438

Doing digital: An assessment of the top 25 U.S. media companies and their digital strategies

Everette E. Dennis, Stephen Warley, James Sheridan

Journalism

Research output: Contribution to journal › Article › peer-review

20 Scopus citations

Abstract

This study examines how major U.S. media companies are developing their digital strategies in the context of earlier work on convergence. Through rare interviews with media leaders and other sources, the ways that media corporations have coped with digital innovation following the dot-com crash are explored, including its delivery and the styles of leadership. The authors posit that media firms fall into three categories: leaders, learners and laggards.

Original language	English (US)
Pages (from-to)	33-51
Number of pages	19
Journal	Journal of Media Business Studies
Volume	3
Issue number	1
DOIs	https://doi.org/10.1080/16522354.2006.11073438
State	Published - Jan 1 2006

Keywords

Company Organization
Digital strategy
Leadership
Technology

ASJC Scopus subject areas

Business and International Management
Communication
Strategy and Management

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10.1080/16522354.2006.11073438

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Doing digital: An assessment of the top 25 U.S. media companies and their digital strategies

Abstract

Keywords

ASJC Scopus subject areas

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