Doing digital: An assessment of the top 25 U.S. media companies and their digital strategies

Everette E. Dennis, Stephen Warley, James Sheridan

Research output: Contribution to journalArticle

18 Scopus citations


This study examines how major U.S. media companies are developing their digital strategies in the context of earlier work on convergence. Through rare interviews with media leaders and other sources, the ways that media corporations have coped with digital innovation following the dot-com crash are explored, including its delivery and the styles of leadership. The authors posit that media firms fall into three categories: leaders, learners and laggards.

Original languageEnglish (US)
Pages (from-to)33-51
Number of pages19
JournalJournal of Media Business Studies
Issue number1
StatePublished - Jan 1 2006



  • Company Organization
  • Digital strategy
  • Leadership
  • Technology

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • Strategy and Management

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