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Don't homogenize, synchronize.
M. Sawhney
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Corresponding author for this work
Marketing
Research output
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Contribution to journal
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Article
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peer-review
36
Scopus citations
Overview
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Keyphrases
Operational Efficiency
100%
Tears
50%
Functional Tasks
50%
High Cost
50%
Cross-functional
50%
Customer Relationship
50%
Market Conditions
50%
Linked Database
50%
Backfire
50%
Product Innovation
50%
Company Culture
50%
Customer Control
50%
Redundant Data
50%
Product Control
50%
Social Sciences
Information Systems
100%
Working Group
100%
Simultaneous Engineering
100%
Sales
100%
Computer Science
Operational Efficiency
100%
Missed Opportunity
50%
Customer Relationship
50%
Redundant Data
50%
Information System
50%
Functional Unit
50%
Engineering
Operational Efficiency
100%
Functional Unit
50%
Task Force
50%
Product Control
50%
Filtration
50%
Economics, Econometrics and Finance
Relationship Marketing
100%
New Product Development
100%