Dynamics of individual television viewing behavior: Models, empirical evidence, and a research program

Anke Wonneberger; Klaus Schoenbach; Lex van Meurs

doi:10.1080/10510970902955992

Dynamics of individual television viewing behavior: Models, empirical evidence, and a research program

Anke Wonneberger^*, Klaus Schoenbach, Lex van Meurs

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

30 Scopus citations

Abstract

Television viewing often is a sequence of a multitude of activities that can vary tremendously from the moment the TV set is turned on until it is turned off again. Previous models of individual viewing behavior as well as empirical studies have focused on isolated aspects of viewing only, such as the frequency and duration of viewing or patterns of selecting a specific program. This paper draws attention to the complete process of TV viewing. We develop a process model to describe whole viewing sessions. Furthermore, a review of the empirical evidence on viewing behavior and a typology of factors influencing the viewing process are presented, concluded by a research program.

Original language	English (US)
Pages (from-to)	235-252
Number of pages	18
Journal	Communication Studies
Volume	60
Issue number	3
DOIs	https://doi.org/10.1080/10510970902955992
State	Published - 2009
Externally published	Yes

Keywords

Audience Activity
Program Choice
Switching Behavior
Television Viewing

ASJC Scopus subject areas

Communication

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10.1080/10510970902955992

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abstract = "Television viewing often is a sequence of a multitude of activities that can vary tremendously from the moment the TV set is turned on until it is turned off again. Previous models of individual viewing behavior as well as empirical studies have focused on isolated aspects of viewing only, such as the frequency and duration of viewing or patterns of selecting a specific program. This paper draws attention to the complete process of TV viewing. We develop a process model to describe whole viewing sessions. Furthermore, a review of the empirical evidence on viewing behavior and a typology of factors influencing the viewing process are presented, concluded by a research program.",

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AB - Television viewing often is a sequence of a multitude of activities that can vary tremendously from the moment the TV set is turned on until it is turned off again. Previous models of individual viewing behavior as well as empirical studies have focused on isolated aspects of viewing only, such as the frequency and duration of viewing or patterns of selecting a specific program. This paper draws attention to the complete process of TV viewing. We develop a process model to describe whole viewing sessions. Furthermore, a review of the empirical evidence on viewing behavior and a typology of factors influencing the viewing process are presented, concluded by a research program.

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KW - Switching Behavior

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Dynamics of individual television viewing behavior: Models, empirical evidence, and a research program

Abstract

Keywords

ASJC Scopus subject areas

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