Ease of Message Processing as a Moderator of Repetition Effects in Advertising

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	345-353
Journal	Journal of Marketing Research
Volume	27
State	Published - Aug 1990

Cite this

@article{ddac97bd924a450d9e33983ea018dcc4,

title = "Ease of Message Processing as a Moderator of Repetition Effects in Advertising",

author = "Punam Anand and Brian Sternthal",

year = "1990",

month = aug,

language = "English",

volume = "27",

pages = "345--353",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}