Abstract
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.
Original language | English (US) |
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Publisher | John Wiley & Sons, Inc. |
Edition | 7th |
ISBN (Print) | 978-1119042310 |
State | Published - 2017 |