Economics of Strategy

David Stuart Dranove, David A Besanko, Mark Shanley, Mark Schaefer

Research output: Book/ReportBook

Abstract

Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.
Original languageEnglish (US)
PublisherJohn Wiley & Sons, Inc.
Edition7th
StatePublished - 2016

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Dranove, D. S., Besanko, D. A., Shanley, M., & Schaefer, M. (2016). Economics of Strategy. (7th ed.) John Wiley & Sons, Inc.