Editorial

Philip Kotler; Michael J. Baker; Evert Gummesson; Francis A. Buttle

doi:10.1300/J150v01n02_01

Editorial

Philip Kotler, Michael J. Baker, Evert Gummesson, Francis A. Buttle

Marketing

Research output: Contribution to journal › Editorial › peer-review

Original language	English (US)
Pages (from-to)	1-6
Number of pages	6
Journal	Journal of Hospitality and Leisure Marketing
Volume	1
Issue number	2
DOIs	https://doi.org/10.1300/J150v01n02_01
State	Published - Jan 5 1993

ASJC Scopus subject areas

Management Information Systems
Tourism, Leisure and Hospitality Management
Marketing

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@article{c61aa8a465c04a0d8b1999bdc43a6161,

title = "Editorial",

author = "Philip Kotler and Baker, {Michael J.} and Evert Gummesson and Buttle, {Francis A.}",

year = "1993",

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doi = "10.1300/J150v01n02_01",

language = "English (US)",

volume = "1",

pages = "1--6",

journal = "Journal of Hospitality and Leisure Marketing",

issn = "1050-7051",

publisher = "Routledge",

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}

TY - JOUR

T1 - Editorial

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AU - Gummesson, Evert

AU - Buttle, Francis A.

PY - 1993/1/5

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JF - Journal of Hospitality and Leisure Marketing

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Editorial

ASJC Scopus subject areas

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