Original language | English (US) |
---|---|
Pages (from-to) | 403-404 |
Number of pages | 2 |
Journal | Marketing Science |
Volume | 28 |
Issue number | 3 |
DOIs | |
State | Published - May 2009 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Eric T. Bradlow, Anne T. Coughlan
Research output: Contribution to journal › Editorial › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 403-404 |
Number of pages | 2 |
Journal | Marketing Science |
Volume | 28 |
Issue number | 3 |
DOIs | |
State | Published - May 2009 |