@article{b86f1c64ca3841c38dad8a7fb5d876d6,
title = "Editorial: Relaunching Marketing Letters",
author = "Bradlow, {Eric T.} and Golder, {Peter N.} and Joel Huber and Sandy Jap and Labroo, {Aparna A.} and Lehmann, {Donald R.} and John Lynch and Natalie Mizik and Winer, {Russell S.}",
note = "Copyright: Copyright 2020 Elsevier B.V., All rights reserved.",
year = "2020",
month = dec,
doi = "10.1007/s11002-020-09551-7",
language = "English (US)",
volume = "31",
pages = "311--314",
journal = "Marketing Letters",
issn = "0923-0645",
publisher = "Springer New York",
number = "4",
}