Editorial: Relaunching Marketing Letters

Eric T. Bradlow; Peter N. Golder; Joel Huber; Sandy Jap; Aparna A. Labroo; Donald R. Lehmann; John Lynch; Natalie Mizik; Russell S. Winer

doi:10.1007/s11002-020-09551-7

Editorial: Relaunching Marketing Letters

Eric T. Bradlow, Peter N. Golder, Joel Huber, Sandy Jap^*, Aparna A. Labroo, Donald R. Lehmann, John Lynch, Natalie Mizik, Russell S. Winer

^*Corresponding author for this work

Marketing

Research output: Contribution to journal › Editorial › peer-review

1 Scopus citations

Original language	English (US)
Pages (from-to)	311-314
Number of pages	4
Journal	Marketing Letters
Volume	31
Issue number	4
DOIs	https://doi.org/10.1007/s11002-020-09551-7
State	Published - Dec 2020

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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10.1007/s11002-020-09551-7

Cite this

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title = "Editorial: Relaunching Marketing Letters",

author = "Bradlow, {Eric T.} and Golder, {Peter N.} and Joel Huber and Sandy Jap and Labroo, {Aparna A.} and Lehmann, {Donald R.} and John Lynch and Natalie Mizik and Winer, {Russell S.}",

year = "2020",

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language = "English (US)",

volume = "31",

pages = "311--314",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

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AU - Bradlow, Eric T.

AU - Golder, Peter N.

AU - Huber, Joel

AU - Jap, Sandy

AU - Labroo, Aparna A.

AU - Lehmann, Donald R.

AU - Lynch, John

AU - Mizik, Natalie

AU - Winer, Russell S.

PY - 2020/12

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DO - 10.1007/s11002-020-09551-7

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SP - 311

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JO - Marketing Letters

JF - Marketing Letters

SN - 0923-0645

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ER -

Editorial: Relaunching Marketing Letters

ASJC Scopus subject areas

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