Editorial: Relaunching Marketing Letters

Eric T. Bradlow, Peter N. Golder, Joel Huber, Sandy Jap*, Aparna A. Labroo, Donald R. Lehmann, John Lynch, Natalie Mizik, Russell S. Winer

*Corresponding author for this work

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish (US)
Pages (from-to)311-314
Number of pages4
JournalMarketing Letters
Volume31
Issue number4
DOIs
StatePublished - Dec 2020

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Cite this