Editorial: The growth of interactions and dialogs in interactive marketing

Venkatesh Shankar; Edward C. Malthouse

doi:10.1002/dir.20080

Editorial: The growth of interactions and dialogs in interactive marketing

Venkatesh Shankar^*, Edward C. Malthouse

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Contribution to journal › Editorial › peer-review

51 Scopus citations

Original language	English (US)
Pages (from-to)	2-4
Number of pages	3
Journal	Journal of Interactive Marketing
Volume	21
Issue number	2
DOIs	https://doi.org/10.1002/dir.20080
State	Published - 2007

ASJC Scopus subject areas

Business and International Management
Marketing

Access to Document

10.1002/dir.20080

Cite this

@article{b60683280657482a882b2a631e15b2f6,

title = "Editorial: The growth of interactions and dialogs in interactive marketing",

author = "Venkatesh Shankar and Malthouse, {Edward C.}",

year = "2007",

doi = "10.1002/dir.20080",

language = "English (US)",

volume = "21",

pages = "2--4",

journal = "Journal of Interactive Marketing",

issn = "1094-9968",

publisher = "Elsevier Limited",

number = "2",

}

TY - JOUR

T1 - Editorial

T2 - The growth of interactions and dialogs in interactive marketing

AU - Shankar, Venkatesh

AU - Malthouse, Edward C.

PY - 2007

Y1 - 2007

UR - http://www.scopus.com/inward/record.url?scp=34248578777&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=34248578777&partnerID=8YFLogxK

U2 - 10.1002/dir.20080

DO - 10.1002/dir.20080

M3 - Editorial

AN - SCOPUS:34248578777

SN - 1094-9968

VL - 21

SP - 2

EP - 4

JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

IS - 2

ER -

Editorial: The growth of interactions and dialogs in interactive marketing

ASJC Scopus subject areas

Access to Document

Other files and links

Cite this