This chapter examines whether true altruism exists as opposed to egoism with regard to acts of kindness, heroism, and generosity. Drawing on Robert Cialdini's work as well as research and theories from psychology, evolutionary biology, neuroscience, and economics, it explores the motives that cause people to help others. It considers how Cialdini and other social psychologists demonstrate the importance of rigorous scientific methods in addressing some of the most foundational questions about human behavior such as helping and caregiving. It also assesses the implications of social bonding and prosocial behavior for physical health. The chapter concludes by offering some recommendations for how research can (and should) inform public policy.
|Original language||English (US)|
|Title of host publication||Six Degrees of Social Influence|
|Editors||Douglas T. Kenrick, Noah J. Goldstein, Sanford L. Braver|
|Publisher||Oxford University Press|
|Number of pages||10|
|State||Published - 2012|