Embodied effects are moderated by situational cues: Warmth, threat, and the desire for affiliation

Recent research demonstrates fundamental links between low-level bodily states and higher order psychological processes. How those links interact with the surrounding social context, however, is not well-understood. Findings from two experiments indicate that the psychological link between physical warmth and social affiliation depends on the situation in which the warmth is experienced. Participants who had been primed with physical threat (as compared with control conditions) responded to warmth with stronger increases in affiliative motivation. This effect replicated across different threat and warmth primes. These findings support a view in which physical sensations interact dynamically with aspects of the immediate situation to influence the activation and application of higher order social processes. This view implies that many embodied psychological processes could function to help people respond adaptively to situational threats and opportunities.