| Original language | English |
|---|---|
| Title of host publication | Cognitive and Affective Responses to Advertising |
| Editors | Patricia Cafferata, Alice M. Tybout |
| Publisher | Lexington Books |
| State | Published - 1989 |
Emotional Advertising Appeals
Bobby J. Calder, Charles L. Gruder
Research output: Chapter in Book/Report/Conference proceeding › Chapter