Empirical tests of the absolute sleeper effect predicted from the discounting cue hypothesis

C L Gruder, Thomas D Cook, K M Hennigan, B R Flay, C Alessis, J Halamaj

Research output: Contribution to journalArticlepeer-review

45 Scopus citations
Original languageEnglish
Pages (from-to)1061-1074
JournalJournal of Personality and Social Psychology
Volume36
StatePublished - 1978

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