Ending poverty: "what's social marketing got to do with it?"

Nancy R. Lee; Philip Kotler

doi:10.1080/15245000903382508

Ending poverty: "what's social marketing got to do with it?"

Nancy R. Lee, Philip Kotler

Marketing

Research output: Contribution to journal › Article › peer-review

13 Scopus citations

Original language	English (US)
Pages (from-to)	134-140
Number of pages	7
Journal	Social Marketing Quarterly
Volume	15
Issue number	4
DOIs	https://doi.org/10.1080/15245000903382508
State	Published - 2009

ASJC Scopus subject areas

Economics and Econometrics
Marketing

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10.1080/15245000903382508

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Ending poverty: "what's social marketing got to do with it?"

ASJC Scopus subject areas

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