Ending poverty: "what's social marketing got to do with it?"

Nancy R. Lee, Philip Kotler

Research output: Contribution to journalArticlepeer-review

6 Scopus citations
Original languageEnglish (US)
Pages (from-to)134-140
Number of pages7
JournalSocial Marketing Quarterly
Volume15
Issue number4
DOIs
StatePublished - 2009

ASJC Scopus subject areas

  • Economics and Econometrics
  • Marketing

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