Ending the war between sales & marketing

Philip Kotler*, Neil Rackham, Suj Krishnaswamy

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

131 Scopus citations
Original languageEnglish (US)
Pages (from-to)68-78
Number of pages11
JournalHarvard business review
Volume84
Issue number7-8
StatePublished - Jul 1 2006

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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