Ending the war between sales & marketing

Philip Kotler*, Neil Rackham, Suj Krishnaswamy

*Corresponding author for this work

Research output: Contribution to journalReview article

124 Scopus citations
Original languageEnglish (US)
Pages (from-to)68-78
Number of pages11
JournalHarvard business review
Issue number7-8
StatePublished - Jul 1 2006

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

Cite this

Kotler, P., Rackham, N., & Krishnaswamy, S. (2006). Ending the war between sales & marketing. Harvard business review, 84(7-8), 68-78.