Ending the war between sales & marketing

Philip Kotler^*, Neil Rackham, Suj Krishnaswamy

^*Corresponding author for this work

Research output: Contribution to journal › Review article › peer-review

188 Scopus citations

ASJC Scopus subject areas

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title = "Ending the war between sales & marketing",

author = "Philip Kotler and Neil Rackham and Suj Krishnaswamy",

year = "2006",

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