Equity Estimation and Assessing Market Response: A Rejoinder

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	480-485
Journal	Journal of Marketing Research
Volume	32
State	Published - 1995

Cite this

@article{6f44ca602f164dac883f8559a9f63a4d,

title = "Equity Estimation and Assessing Market Response: A Rejoinder",

author = "Arvind Rangaswamy and Lakshman Krishnamurthi",

year = "1995",

language = "English",

volume = "32",

pages = "480--485",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}