Equity Estimation and Assessing Market Response: A Rejoinder

Arvind Rangaswamy; Lakshman Krishnamurthi

doi:10.1177/002224379503200410

Equity Estimation and Assessing Market Response: A Rejoinder

Arvind Rangaswamy, Lakshman Krishnamurthi

Marketing

Research output: Contribution to journal › Article › peer-review

Abstract

The authors use a simulation that explores the same factors used by Wildt (1993), but provides results that refute several of the findings reported in that study. The authors maintain that, under conditions of multi-collinearity, the Equity estimator provides estimates that are typically closer to the true parameters than the ordinary least squares and Ridge estimates.

Original language	English (US)
Pages (from-to)	480-485
Number of pages	6
Journal	Journal of Marketing Research
Volume	32
Issue number	4
DOIs	https://doi.org/10.1177/002224379503200410
State	Published - Nov 1995

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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10.1177/002224379503200410

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title = "Equity Estimation and Assessing Market Response: A Rejoinder",

abstract = "The authors use a simulation that explores the same factors used by Wildt (1993), but provides results that refute several of the findings reported in that study. The authors maintain that, under conditions of multi-collinearity, the Equity estimator provides estimates that are typically closer to the true parameters than the ordinary least squares and Ridge estimates.",

author = "Arvind Rangaswamy and Lakshman Krishnamurthi",

note = "Publisher Copyright: {\textcopyright} 1995 American Marketing Association.",

year = "1995",

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AB - The authors use a simulation that explores the same factors used by Wildt (1993), but provides results that refute several of the findings reported in that study. The authors maintain that, under conditions of multi-collinearity, the Equity estimator provides estimates that are typically closer to the true parameters than the ordinary least squares and Ridge estimates.

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Equity Estimation and Assessing Market Response: A Rejoinder

Abstract

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