| Original language | English |
|---|---|
| Title of host publication | Does Marketing Need Reform? Fresh Perspectives on the Future |
| Editors | Jagdish N. Sheth, Rajendra S. Sisodia |
| Publisher | M.E. Sharpe |
| Pages | 153-157 |
| State | Published - 2006 |
Ethical Lapses of Marketers
Research output: Chapter in Book/Report/Conference proceeding › Chapter