Ethical lapses of marketers

Philip Kotler*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationDoes Marketing Need Reform?
Subtitle of host publicationFresh Perspectives on the Future
PublisherTaylor and Francis
Number of pages5
ISBN (Electronic)9781315705118
ISBN (Print)9780765616999
StatePublished - Jan 28 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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