Abstract
Using the motif of the famous play, Death of a Salesman, this article discusses a number of critical issues facing sales managers that involve ethical concerns. The play provides a launching point for the discussion of sales ethics and the development of an ethical primer intended for sales representatives and managers.
Original language | English (US) |
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Pages (from-to) | 81-88 |
Number of pages | 8 |
Journal | Journal of Personal Selling and Sales Management |
Volume | 6 |
Issue number | 2 |
DOIs | |
State | Published - Aug 1986 |
ASJC Scopus subject areas
- Marketing
- Business and International Management