Ethics: Corporate Social Responsibility, Power and Strategic Communication

Jacquie L'Etang*, Jairo Lugo-Ocando, Zeti Azreen Ahmad

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Scopus citations
Original languageEnglish (US)
Title of host publicationThe Handbook of Communication and Corporate Social Responsibility
PublisherWiley Blackwell
Number of pages21
ISBN (Print)9781444336344
StatePublished - Sep 28 2011


  • CSR and public relations, ethical challenges
  • CSR within framework of deontological ethics
  • CSR, ethics, and power, latin american perspective
  • Corporate social responsibility (CSR) communication in action
  • Ethical analysis of CSR, responsibility, obligation, philanthropy, rights
  • Ethics, CSR power and strategic communication
  • Friedman's conflated philosophical and psychological egoism
  • Historical, political and sociocultural factors in designing CSR programs
  • Shell de Venezuela and Fundacion de Servicios para el Agricultor (FUSAGRI)

ASJC Scopus subject areas

  • General Social Sciences

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