Ethics: Corporate Social Responsibility, Power and Strategic Communication

Jacquie L'Etang*, Jairo Lugo-Ocando, Zeti Azreen Ahmad

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

9 Scopus citations
Original languageEnglish (US)
Title of host publicationThe Handbook of Communication and Corporate Social Responsibility
PublisherWiley Blackwell
Pages167-187
Number of pages21
ISBN (Print)9781444336344
DOIs
StatePublished - Sep 28 2011

Keywords

  • CSR and public relations, ethical challenges
  • CSR within framework of deontological ethics
  • CSR, ethics, and power, latin american perspective
  • Corporate social responsibility (CSR) communication in action
  • Ethical analysis of CSR, responsibility, obligation, philanthropy, rights
  • Ethics, CSR power and strategic communication
  • Friedman's conflated philosophical and psychological egoism
  • Historical, political and sociocultural factors in designing CSR programs
  • Shell de Venezuela and Fundacion de Servicios para el Agricultor (FUSAGRI)

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

L'Etang, J., Lugo-Ocando, J., & Ahmad, Z. A. (2011). Ethics: Corporate Social Responsibility, Power and Strategic Communication. In The Handbook of Communication and Corporate Social Responsibility (pp. 167-187). Wiley Blackwell. https://doi.org/10.1002/9781118083246.ch9