Ethics in Marketing Research: Their Practical Relevance

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	357-368
Journal	Journal of Marketing Research
Volume	11
State	Published - Nov 1974

Cite this

@article{682ac71577514296a2d66b6164e6dcba,

title = "Ethics in Marketing Research: Their Practical Relevance",

author = "Tybout, {Alice M.} and Gerald Zaltman",

year = "1974",

month = nov,

language = "English",

volume = "11",

pages = "357--368",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}