Evaluating Public Transportation Programs: The Role of Retrospective Research

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Public Transportation: Policies, Strategies and Research Needs for the 1980s
PublisherAmerican Marketing Association
StatePublished - 1981

Cite this

Tybout, A. M. (1981). Evaluating Public Transportation Programs: The Role of Retrospective Research. In Marketing Public Transportation: Policies, Strategies and Research Needs for the 1980s American Marketing Association.