Evaluation of message and communicator as a function of involvement

Alice H. Eagly*, Melvin Manis

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

9 Scopus citations

Abstract

This study investigated the effects of ego involvement on: (1) the individual's evaluation of a persuasive message, and (2) his evaluation of the message source (or communicator). Variations in involvement were produced by having Ss of both sexes respond to 2 messages: 1 message was constructed to be relatively involving for male Ss but not for females, and the other was constructed to be relatively involving for female Ss but not for males. The results indicated that involved Ss were more negative in their evaluations of messages and communicators than were noninvolved Ss. (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Original languageEnglish (US)
Pages (from-to)483-485
Number of pages3
JournalJournal of personality and social psychology
Volume3
Issue number4
DOIs
StatePublished - Apr 1 1966

Keywords

  • COMMUNICATION
  • COMMUNICATION, EVALUATION OF MESSAGE &
  • LANGUAGE &
  • PERSUASION, EGO INVOLVEMENT, EVALUATION OF MESSAGE &
  • SOURCE
  • SOURCE, EGO INVOLVEMENT

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science

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