Evaluation of message and communicator as a function of involvement

Alice H. Eagly; Melvin Manis

doi:10.1037/h0023045

Evaluation of message and communicator as a function of involvement

Alice H. Eagly^*, Melvin Manis

^*Corresponding author for this work

Psychology

Research output: Contribution to journal › Article › peer-review

9 Scopus citations

Abstract

This study investigated the effects of ego involvement on: (1) the individual's evaluation of a persuasive message, and (2) his evaluation of the message source (or communicator). Variations in involvement were produced by having Ss of both sexes respond to 2 messages: 1 message was constructed to be relatively involving for male Ss but not for females, and the other was constructed to be relatively involving for female Ss but not for males. The results indicated that involved Ss were more negative in their evaluations of messages and communicators than were noninvolved Ss. (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Original language	English (US)
Pages (from-to)	483-485
Number of pages	3
Journal	Journal of personality and social psychology
Volume	3
Issue number	4
DOIs	https://doi.org/10.1037/h0023045
State	Published - Apr 1 1966

Keywords

COMMUNICATION
COMMUNICATION, EVALUATION OF MESSAGE &
LANGUAGE &
PERSUASION, EGO INVOLVEMENT, EVALUATION OF MESSAGE &
SOURCE
SOURCE, EGO INVOLVEMENT

ASJC Scopus subject areas

Social Psychology
Sociology and Political Science

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10.1037/h0023045

Cite this

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title = "Evaluation of message and communicator as a function of involvement",

abstract = "This study investigated the effects of ego involvement on: (1) the individual's evaluation of a persuasive message, and (2) his evaluation of the message source (or communicator). Variations in involvement were produced by having Ss of both sexes respond to 2 messages: 1 message was constructed to be relatively involving for male Ss but not for females, and the other was constructed to be relatively involving for female Ss but not for males. The results indicated that involved Ss were more negative in their evaluations of messages and communicators than were noninvolved Ss. (PsycINFO Database Record (c) 2006 APA, all rights reserved).",

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AU - Manis, Melvin

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AB - This study investigated the effects of ego involvement on: (1) the individual's evaluation of a persuasive message, and (2) his evaluation of the message source (or communicator). Variations in involvement were produced by having Ss of both sexes respond to 2 messages: 1 message was constructed to be relatively involving for male Ss but not for females, and the other was constructed to be relatively involving for female Ss but not for males. The results indicated that involved Ss were more negative in their evaluations of messages and communicators than were noninvolved Ss. (PsycINFO Database Record (c) 2006 APA, all rights reserved).

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KW - SOURCE, EGO INVOLVEMENT

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Evaluation of message and communicator as a function of involvement

Abstract

Keywords

ASJC Scopus subject areas

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