If you’re running a large company, there’s a way to make your privileged assets work harder for you: recast them through a marketing lens. Virtually every asset that your company owns or manages — including its products, people and properties — can be transformed into a powerful marketing tool. It’s just a matter of thinking creatively, acting unconventionally and adopting some hacker-like moves. If you can learn how to repurpose your assets to serve as marketing levers, they will drive your entire organization forward — opening up opportunities to increase your sales, strengthen your brand, extend your reach or enhance customer loyalty.
|Published - Mar 7 2016