Everything is Marketing, Marketing is Everything!

Research output: Working paper

Abstract

If you’re running a large company, there’s a way to make your privileged assets work harder for you: recast them through a marketing lens. Virtually every asset that your company owns or manages — including its products, people and properties — can be transformed into a powerful marketing tool. It’s just a matter of thinking creatively, acting unconventionally and adopting some hacker-like moves. If you can learn how to repurpose your assets to serve as marketing levers, they will drive your entire organization forward — opening up opportunities to increase your sales, strengthen your brand, extend your reach or enhance customer loyalty.
Original languageEnglish (US)
Publication statusPublished - Mar 7 2016

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