Expanding the view

Don E. Schultz*

*Corresponding author for this work

Research output: Contribution to journalReview article

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)10-11
Number of pages2
JournalMarketing Management
Volume13
Issue number3
StatePublished - May 1 2004

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Schultz, D. E. (2004). Expanding the view. Marketing Management, 13(3), 10-11.