Experimental design: Generalization and Theoretical Explanation

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPrinciples of Marketing Research
PublisherBlackwell
Pages195-220
StatePublished - 1993

Cite this

Sternthal, B., & Calder, B. (1993). Experimental design: Generalization and Theoretical Explanation. In Principles of Marketing Research (pp. 195-220). Blackwell.