Explaining how preferences change across joint versus separate evaluation

Max H. Bazerman*, Don A. Moore, Ann E. Tenbrunsel, Kimberly A. Wade-Benzoni, Sally Blount

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

75 Scopus citations


This paper examines how preferences for outcomes change across joint versus separate evaluation of alternatives. In joint evaluation, two (or more) options are presented and evaluated simultaneously. In separate evaluation, each option is presented and evaluated separately. We review a growing body of evidence demonstrating this type of preference shift and discuss how it is different from existing biases and preference reversals documented in the literature. We then review and integrate three competing explanations for this type of preferential inconsistency.

Original languageEnglish (US)
Pages (from-to)41-58
Number of pages18
JournalJournal of Economic Behavior and Organization
Issue number1
StatePublished - May 1999


  • Decision making
  • Preference reversals
  • Preferences

ASJC Scopus subject areas

  • Economics and Econometrics
  • Organizational Behavior and Human Resource Management

Cite this