TY - GEN
T1 - Explaining snapshots of network diffusions
T2 - 20th International Computing and Combinatorics Conference, COCOON 2014
AU - Askalidis, Georgios
AU - Berry, Randall A.
AU - Subramanian, Vijay G.
N1 - Copyright:
Copyright 2014 Elsevier B.V., All rights reserved.
PY - 2014
Y1 - 2014
N2 - Much research has been done on studying the diffusion of ideas or technologies on social networks including the Influence Maximization problem and many of its variations. Here, we investigate a type of inverse problem. Given a snapshot of the diffusion process, we seek to understand if the snapshot is feasible for a given dynamic, i.e., whether there is a limited number of nodes whose initial adoption can result in the snapshot in finite time. While similar questions have been considered for epidemic dynamics, here, we consider this problem for variations of the deterministic Linear Threshold Model, which is more appropriate for modeling strategic agents. Specifically, we consider both sequential and simultaneous dynamics when deactivations are allowed and when they are not. Even though we show hardness results for all variations we consider, we show that the case of sequential dynamics with deactivations allowed is significantly harder than all others. In contrast, sequential dynamics make the problem trivial on cliques even though it's complexity for simultaneous dynamics is unknown. We complement our hardness results with structural insights that can lead to better understanding of diffusions on social networks under various dynamics.
AB - Much research has been done on studying the diffusion of ideas or technologies on social networks including the Influence Maximization problem and many of its variations. Here, we investigate a type of inverse problem. Given a snapshot of the diffusion process, we seek to understand if the snapshot is feasible for a given dynamic, i.e., whether there is a limited number of nodes whose initial adoption can result in the snapshot in finite time. While similar questions have been considered for epidemic dynamics, here, we consider this problem for variations of the deterministic Linear Threshold Model, which is more appropriate for modeling strategic agents. Specifically, we consider both sequential and simultaneous dynamics when deactivations are allowed and when they are not. Even though we show hardness results for all variations we consider, we show that the case of sequential dynamics with deactivations allowed is significantly harder than all others. In contrast, sequential dynamics make the problem trivial on cliques even though it's complexity for simultaneous dynamics is unknown. We complement our hardness results with structural insights that can lead to better understanding of diffusions on social networks under various dynamics.
KW - NP-hardness
KW - linear threshold model
KW - social influence
UR - http://www.scopus.com/inward/record.url?scp=84904745904&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84904745904&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-08783-2_53
DO - 10.1007/978-3-319-08783-2_53
M3 - Conference contribution
AN - SCOPUS:84904745904
SN - 9783319087825
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 616
EP - 625
BT - Computing and Combinatorics - 20th International Conference, COCOON 2014, Proceedings
PB - Springer Verlag
Y2 - 4 August 2014 through 6 August 2014
ER -