| Original language | English |
|---|---|
| Pages (from-to) | 22-34 |
| Journal | Journal of Consumer Research |
| Volume | 1 |
| State | Published - Dec 1974 |
Fear Appeals: Revisited and Revised
Brian Sternthal, C. Samuel Craig
Research output: Contribution to journal › Article
Brian Sternthal, C. Samuel Craig
Research output: Contribution to journal › Article
| Original language | English |
|---|---|
| Pages (from-to) | 22-34 |
| Journal | Journal of Consumer Research |
| Volume | 1 |
| State | Published - Dec 1974 |