Fellow's address: Three silos and a theory: Developing nomological networks to explain consumer behavior

Brian Sternthal*

*Corresponding author for this work

Research output: Contribution to journalArticle

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)19-23
Number of pages5
JournalAdvances in Consumer Research
Volume38
StatePublished - Dec 1 2010

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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