Field studies of psychologically targeted ads face threats to internal validity

Dean Eckles; Brett R. Gordon; Garrett A. Johnson

doi:10.1073/pnas.1805363115

Field studies of psychologically targeted ads face threats to internal validity

Dean Eckles^*, Brett R. Gordon, Garrett A. Johnson

^*Corresponding author for this work

Marketing

Research output: Contribution to journal › Letter › peer-review

21 Scopus citations

Original language	English (US)
Pages (from-to)	E5254-E5255
Journal	Proceedings of the National Academy of Sciences of the United States of America
Volume	115
Issue number	23
DOIs	https://doi.org/10.1073/pnas.1805363115
State	Published - Jun 5 2018

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title = "Field studies of psychologically targeted ads face threats to internal validity",

author = "Dean Eckles and Gordon, {Brett R.} and Johnson, {Garrett A.}",

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AU - Johnson, Garrett A.

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JO - Proceedings of the National Academy of Sciences of the United States of America

JF - Proceedings of the National Academy of Sciences of the United States of America

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Field studies of psychologically targeted ads face threats to internal validity

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