Finally, Good News for Brand Marketers

Don E. Schultz

Research output: Contribution to journalArticlepeer-review

2 Scopus citations
Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Volume11
Issue number1
StatePublished - Jan 1 2002

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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