Financial heresy

Don Edward Schultz^*

^*Corresponding author for this work

Research output: Contribution to journal › Review article › peer-review

1 Scopus citations

ASJC Scopus subject areas

@article{98e2482199ce4aad8ae3eb4738f164af,

title = "Financial heresy",

author = "Schultz, {Don Edward}",

year = "2005",

month = nov,

day = "1",

language = "English (US)",

volume = "14",

pages = "10--11",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "6",

}

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AN - SCOPUS:28844448180

SN - 1061-3846

VL - 14

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JO - Marketing Management

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