Original language | English |
---|---|
Pages (from-to) | 27-36 |
Journal | Journal of Consumer Marketing |
Volume | 2 |
DOIs | |
State | Published - 1985 |
Flawed Products: Consumer Responses and Marketer Strategies
Philip Kotler, Murali K. Mantrala
Research output: Contribution to journal › Article › peer-review
11
Scopus
citations