Flawed Products: Consumer Responses and Marketer Strategies

Philip Kotler, Murali K. Mantrala

Research output: Contribution to journal › Article › peer-review

11 Scopus citations

Original language	English
Pages (from-to)	27-36
Journal	Journal of Consumer Marketing
Volume	2
DOIs	https://doi.org/10.1108/eb008130
State	Published - 1985

Access to Document

@article{142bad79401840e0a552ef02e66d86f4,

title = "Flawed Products: Consumer Responses and Marketer Strategies",

author = "Philip Kotler and Mantrala, {Murali K.}",

year = "1985",

doi = "10.1108/eb008130",

language = "English",

volume = "2",

pages = "27--36",

journal = "Journal of Consumer Marketing",

issn = "0736-3761",

publisher = "Emerald Group Publishing Ltd.",

}