Focus Groups and the Nature of Qualitative Marketing Research

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	353-364
Journal	Journal of Marketing Research
Volume	14
State	Published - Aug 1977

Cite this

@article{9fdff80356c8428190debfca4e34be87,

title = "Focus Groups and the Nature of Qualitative Marketing Research",

author = "Calder, {Bobby J.}",

year = "1977",

month = aug,

language = "English",

volume = "14",

pages = "353--364",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}