Don Edward Schultz

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationThe New Advertising
Subtitle of host publicationBranding, Content, and Consumer Relationships in the Data-Driven Social Media Era
EditorsRuth E Brown, Valerie K Jones, Ming Wang
Place of PublicationSanta Barbara, CA
Pagesix - xii
Number of pages4
ISBN (Print)9781440833427
StatePublished - 2016

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