Foreword

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationThe New Advertising
Subtitle of host publicationBranding, Content, and Consumer Relationships in the Data-Driven Social Media Era
EditorsRuth E Brown, Valerie K Jones, Ming Wang
Place of PublicationSanta Barbara, CA
PublisherPraeger
Pagesix - xii
Number of pages4
ISBN (Print)9781440833427
StatePublished - 2016

Cite this

Schultz, D. E. (2016). Foreword. In R. E. Brown, V. K. Jones, & M. Wang (Eds.), The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era (pp. ix - xii). Praeger.