Original language | English (US) |
---|---|
Title of host publication | The New Advertising |
Subtitle of host publication | Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era |
Editors | Ruth E Brown, Valerie K Jones, Ming Wang |
Place of Publication | Santa Barbara, CA |
Publisher | Praeger |
Pages | ix - xii |
Number of pages | 4 |
ISBN (Print) | 9781440833427 |
State | Published - 2016 |
Foreword
Don Edward Schultz
Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript