Foreword

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationThe New Advertising
Subtitle of host publicationBranding, Content, and Consumer Relationships in the Data-Driven Social Media Era
EditorsRuth E Brown, Valerie K Jones, Ming Wang
Place of PublicationSanta Barbara, CA
PublisherPraeger
Pagesix - xii
Number of pages4
ISBN (Print)9781440833427
StatePublished - 2016

Cite this

Schultz, D. E. (2016). Foreword. In R. E. Brown, V. K. Jones, & M. Wang (Eds.), The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era (pp. ix - xii). Santa Barbara, CA: Praeger.
Schultz, Don Edward. / Foreword. The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era . editor / Ruth E Brown ; Valerie K Jones ; Ming Wang. Santa Barbara, CA : Praeger, 2016. pp. ix - xii
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author = "Schultz, {Don Edward}",
year = "2016",
language = "English (US)",
isbn = "9781440833427",
pages = "ix -- xii",
editor = "Brown, {Ruth E} and Jones, {Valerie K} and Ming Wang",
booktitle = "The New Advertising",
publisher = "Praeger",

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Schultz, DE 2016, Foreword. in RE Brown, VK Jones & M Wang (eds), The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era . Praeger, Santa Barbara, CA, pp. ix - xii.

Foreword. / Schultz, Don Edward.

The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era . ed. / Ruth E Brown; Valerie K Jones; Ming Wang. Santa Barbara, CA : Praeger, 2016. p. ix - xii.

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

TY - CHAP

T1 - Foreword

AU - Schultz, Don Edward

PY - 2016

Y1 - 2016

M3 - Foreword/postscript

SN - 9781440833427

SP - ix - xii

BT - The New Advertising

A2 - Brown, Ruth E

A2 - Jones, Valerie K

A2 - Wang, Ming

PB - Praeger

CY - Santa Barbara, CA

ER -

Schultz DE. Foreword. In Brown RE, Jones VK, Wang M, editors, The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era . Santa Barbara, CA: Praeger. 2016. p. ix - xii