Philip Kotler, Nancy R. Lee

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationThe SAGE Handbook of Social Marketing
PublisherSAGE Publications Inc.
ISBN (Electronic)9781446201008
ISBN (Print)9781849201889
Publication statusPublished - Jan 1 2011

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

Kotler, P., & Lee, N. R. (2011). Foreword. In The SAGE Handbook of Social Marketing (pp. xxiii). SAGE Publications Inc..