Foreword

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

Original language	English (US)
Title of host publication	Perspectives on Promotion and Database Marketing
Subtitle of host publication	The Collected Works of Robert C Blattberg
Publisher	World Scientific Publishing Co.
Pages	1-5
Number of pages	5
ISBN (Electronic)	9789814287067
ISBN (Print)	9814287059, 9789814287050
DOIs	https://doi.org/10.1142/9789814287067_fmatter
State	Published - Jan 1 2010

ASJC Scopus subject areas

@inbook{97128903f98149d98ba2a3ff39c59fed,

title = "Foreword",

author = "Krishnamurthi Lakshman",

year = "2010",

month = jan,

day = "1",

doi = "10.1142/9789814287067_fmatter",

language = "English (US)",

isbn = "9814287059",

pages = "1--5",

booktitle = "Perspectives on Promotion and Database Marketing",

publisher = "World Scientific Publishing Co.",

}

TY - CHAP

T1 - Foreword

AU - Lakshman, Krishnamurthi

PY - 2010/1/1

Y1 - 2010/1/1

UR - http://www.scopus.com/inward/record.url?scp=84986617384&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84986617384&partnerID=8YFLogxK

U2 - 10.1142/9789814287067_fmatter

DO - 10.1142/9789814287067_fmatter

M3 - Foreword/postscript

AN - SCOPUS:84986617384

SN - 9814287059

SN - 9789814287050

SP - 1

EP - 5

BT - Perspectives on Promotion and Database Marketing

PB - World Scientific Publishing Co.

ER -