Foreword

Krishnamurthi Lakshman*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationPerspectives on Promotion and Database Marketing
Subtitle of host publicationThe Collected Works of Robert C Blattberg
PublisherWorld Scientific Publishing Co.
Pages1-5
Number of pages5
ISBN (Electronic)9789814287067
ISBN (Print)9814287059, 9789814287050
DOIs
StatePublished - Jan 1 2010

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Lakshman, K. (2010). Foreword. In Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg (pp. 1-5). World Scientific Publishing Co.. https://doi.org/10.1142/9789814287067_fmatter