Foreword

Philip Kotler*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationHandbook of Marketing Strategy
PublisherEdward Elgar Publishing Ltd.
ISBN (Print)9781849800983
DOIs
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Kotler, P. (2012). Foreword. In Handbook of Marketing Strategy Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781781005224.00005
Kotler, Philip. / Foreword. Handbook of Marketing Strategy. Edward Elgar Publishing Ltd., 2012.
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Kotler, P 2012, Foreword. in Handbook of Marketing Strategy. Edward Elgar Publishing Ltd. https://doi.org/10.4337/9781781005224.00005

Foreword. / Kotler, Philip.

Handbook of Marketing Strategy. Edward Elgar Publishing Ltd., 2012.

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

TY - CHAP

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AU - Kotler, Philip

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DO - 10.4337/9781781005224.00005

M3 - Foreword/postscript

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SN - 9781849800983

BT - Handbook of Marketing Strategy

PB - Edward Elgar Publishing Ltd.

ER -

Kotler P. Foreword. In Handbook of Marketing Strategy. Edward Elgar Publishing Ltd. 2012 https://doi.org/10.4337/9781781005224.00005