Foreword

Philip Kotler*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationHandbook of Marketing Strategy
PublisherEdward Elgar Publishing Ltd.
ISBN (Print)9781849800983
DOIs
Publication statusPublished - Jan 1 2012

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Kotler, P. (2012). Foreword. In Handbook of Marketing Strategy Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781781005224.00005