Foreword

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

Original language	English (US)
Title of host publication	Handbook of Marketing Strategy
Publisher	Edward Elgar Publishing Ltd.
Pages	xix_xx
ISBN (Print)	9781849800983
DOIs	https://doi.org/10.4337/9781781005224.00005
State	Published - 2012

ASJC Scopus subject areas

TY - CHAP

T1 - Foreword

AU - Kotler, Philip

PY - 2012

Y1 - 2012

UR - http://www.scopus.com/inward/record.url?scp=85014660075&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85014660075&partnerID=8YFLogxK

U2 - 10.4337/9781781005224.00005

DO - 10.4337/9781781005224.00005

M3 - Foreword/postscript

AN - SCOPUS:85014660075

SN - 9781849800983

SP - xix_xx

BT - Handbook of Marketing Strategy

PB - Edward Elgar Publishing Ltd.

ER -