| Original language | English (US) |
|---|---|
| Title of host publication | Profiles in Marketing Excellence |
| Subtitle of host publication | Marketing Pros and Educators Reveal How They Reached the Top of Their Game and What's in Store for the Future |
| Editors | Lindsay Arnold, Julie Pitts |
| Place of Publication | Houston, TX |
| Publisher | DMN3 Institute |
| ISBN (Print) | 9780578066875 |
| State | Published - 2010 |
Foreword
Don Edward Schultz
Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript